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NY tabloid's new South Asian section shows 'local' is cultural not geographic

Reblogged from paidContent:

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What do local New Yorkers really want to read about? Well, cricket and Bollywood, of course.

One of New York's longtime tabloids The Daily News has added a news section to its website called Desi that targets the city's large South Asian community.

The paper is using technology to siphon South Asian stories from papers around the world. A small staff helps ensure the content reflects the interest of the American diaspora.

Read more… 317 more words

Interesting interpretation of stakeholder interest. Traditional thinkings must change as the delivery environment changes.

One Response to NY tabloid's new South Asian section shows 'local' is cultural not geographic

  1. Pingback: South Asian A Capella Groups Fuse Bollywood and Pop | Tribe Desi Marketing & Communications

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