Management in Practice

Beyond the alphabet soup of PRINCE2, MSP, MoP, PMBOK, ITIL, Agile

Next Post


Shoaib Ahmed:

Interesting interpretation of stakeholder interest. Traditional thinkings must change as the delivery environment changes.

Originally posted on paidContent (old):

What do local New Yorkers really want to read about? Well, cricket and Bollywood, of course.

One of New York’s longtime tabloids The Daily News has added a news section to its website called Desi that targets the city’s large South Asian community.

The paper is using technology to siphon South Asian stories from papers around the world. A small staff helps ensure the content reflects the interest of the American diaspora.

According to SVP of Daily News Digital, Steve Lynas, the paper’s research shows that second and third generation immigrants want South Asian news — but they want it presented and curated with American sensibilities. This includes everything from story choice to changing spelling.

The result is stories like “Bollywood actress beheaded,” “Chicken gives birth to live chick at Sri Lankan farm” and “Nepal war children head from poverty to university.” There is also a mix of New…

View original 235 more words

One response to “Next Post

  1. Pingback: South Asian A Capella Groups Fuse Bollywood and Pop | Tribe Desi Marketing & Communications

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 713 other followers

%d bloggers like this: